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Cok Kriterli Karar Verme Teknikleriyle Lojistik Firmalarinda Performans Olcumu

Author

Listed:
  • Suleyman CAKIR

    (Recep Tayyip Erdogan Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Selcuk PERCIN

    (Karadeniz Teknik Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

Abstract

Gunumuz yogun rekabet ortaminda kaynaklarini optimal sekilde kullanmak zorunda olan isletmeler belirledikleri hedeflere ulasma derecelerini gorebilmek icin duzenli olarak performans olcumu yapmalidir. Stratejik bir performans olcumu ise ayni endustri dalinda faaliyet gosteren isletmelerin birbirleriyle karsilastirilmasini gerektirir. Bu dogrultuda calismanin amaci, literaturde yaygin olarak kullanilan Cok Kriterli Karar Verme (CKKV) teknikleri yardimiyla 2011 yili icin “FORTUNE Turkiye” dergisinin acikladigi ilk 500 firma listesinde yer alan 10 lojistik firmasinin performans olcumunu gerceklestirmektir. Uc asamada gerceklestirilen uygulamanin ilk asamasinda literatur ve veri elverisliligi dikkate alinarak belirlenen degerlendirme kriterlerinin onem agirliklari objektif bir CKKV teknigi olan CRITIC (Criteria Importance Through Intercritera Correlation) yontemiyle hesaplanmistir. Elde edilen agirliklar yardimiyla ikinci asamada SAW (Simple Additive Weighting), TOPSIS (The Technique for Order Preference by Similarity to Ideal Solution) ve VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje) yontemleri kullanilarak firmalar performanslarina gore siralanmistir. Ucuncu asamada ise bir veri birlestirme (data fusion) teknigi olan Borda Sayim (Borda Count) yontemiyle soz konusu uc yontemle elde edilen siralamalardan yararlanilarak butunlesik tek bir siralama elde edilmistir. Uygulama sonucunda calismada kullanilan butunlesik modelin performans olcumu amaciyla kullanilabilecek uygun bir yontem oldugu ve uygulayicilara tatminkâr sonuclar verdigi ortaya cikmistir. Bu calismada kullanilan butunlesik yontemle ilgili literaturde baska bir calismaya rastlanmamistir.

Suggested Citation

  • Suleyman CAKIR & Selcuk PERCIN, 2013. "Cok Kriterli Karar Verme Teknikleriyle Lojistik Firmalarinda Performans Olcumu," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 13(4), pages 449-459.
    • Handle: RePEc:ege:journl:v:13:y:2013:i:4:p:449-459
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    More about this item

    Keywords

    Performans olcumu; CKKV teknikleri; lojistik sektoru;
    All these keywords.

    JEL classification:

    • P17 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Performance and Prospects
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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