Advanced Search
MyIDEAS: Login

Fast-Food Restoranlarda Bireysellestirme, Musteri Tatmini, Minnettarlik ve Tekrar Satin Alma Egilimi Arasindaki Iliski: Tekrar Satin Alma Egiliminde Ataletin Farklilastirici Etkisi

Contents:

Author Info

  • Selma MEYDAN UYGUR

    ()
    (Gazi Universitesi, Turizm Fakultesi, Turizm Isletmeciligi Bolumu)

  • Kemal Gurkan KUCUKERGIN

    ()
    (Gazi Universitesi, Turizm Fakultesi, Turizm Isletmeciligi Bolumu,)

Registered author(s):

    Abstract

    Bu arastirmada, fast-food restoranlarda bireysellestirme faaliyetlerinin musteri tatmini ve minnettarlik uzerinde etkisi arastirilmistir. Bunu takiben musteri tatmini ve minnettarligin tekrar satin alma egilimi uzerindeki etkisi arastirilmistir. Ayrica tekrar satin alma egiliminin orta cikmasinda ataletin farklilastirici etkisi de arastirilmistir. Bu amaclarin gerceklestirilmesi icin Ankara’nin Golbasi ilcesinde yer alan iki adet fast-food restoranin musterilerinden anket formu araciligi ile veri toplanmistir. Toplamda 386 adet kullanilabilir anket elde edilmistir. Analizler sonucunda; bireysellestirmenin musteri tatmini ve minnettarlik uzerinde, minnettarlik ve musteri tatmininin de tekrar satin alma egilimi uzerinde olumlu yonde etkilerinin oldugu gozlenmistir. Musteri tatmini ve tekrar satin alma egilimi arasindaki iliski icin ataletin farklilastirici etkisi tespit edilmemistir. Fakat minnettarlik ve tekrar satin alma egilimi arasindaki iliski incelendiginde bu iliskinin dusuk atalet duzeyindeki grup icin daha guclu oldugu tespit edilmistir.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.onlinedergi.com/MakaleDosyalari/51/PDF2013_3_9.pdf
    Download Restriction: no

    File URL: http://www.onlinedergi.com/eab/arsiv/arsivDetay.aspx?yil=2013&peryot=3
    File Function: Website of the journal issue
    Download Restriction: no

    Bibliographic Info

    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 13 (2013)
    Issue (Month): 3 ()
    Pages: 383-392

    as in new window
    Handle: RePEc:ege:journl:v:13:y:2013:i:3:p:383-392

    Contact details of provider:
    Web page: http://iibf.ege.edu.tr/ENG/
    More information through EDIRC

    Related research

    Keywords: Bireysellestirme; musteri tatmini; minnettarlik; tekrar satin alma egilimi; atalet; fast-food restoranlar.;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ege:journl:v:13:y:2013:i:3:p:383-392. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Baris Gök).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.