Innovations as a power of banking activity

The article deals with the issues of development and introduction of banking innovations, in particular, into the work of the banks of Ukraine. Banking innovations can be considered as separate implementations as well as the whole system of organizational, economic, managerial and institutional innovations in any sphere of activity of the bank. Introduction of innovations to the work of a bank is accompanied by economic as well as social effects. The development of banking innovations is carried out both by the banks themselves and by seven professional world banking laboratories, most of which are located in the United States. Banking innovation ceases to be the one when it is used on a large scale. Since this moment it has become a regular banking operation. The life of a banking operation is much longer than that of a banking innovation. The present-day main banking innovations are the following: - products: real-time payments, mobile, non-card payments, non-contact payments; remote lending, payment mini-terminal, online products; - process (technological): cloud storage, cloud computing - processing of Big Data, open banking - API, intelligence data analysis, BaaS - banking as a service, blockchain technology; - market: everyday banking, digital banking services in the format of 24/7, banking security, marketing innovations. Many experts argue that despite technological innovations, it is social innovations that will still play a dominant role in the future. And Ukrainian banks will also have to learn to put their customers first in the priority of their goals and to establish closer interconnections. The main areas of Ukrainian banking innovations in recent years have included the Internet- and mobile banking and a significant expansion of banking operations that are available through these systems; non-card payments through a mobile phone; operating mode "24/7"; availability of self-service terminals; transferring the electronic balance to replenish the client's mobile phone; activation of presence in social networks; individualization of customer needs (used mainly for VIP-clients of the bank). Significant share of banking innovations is being implemented in the segment of commercial banks