Regression analysis of organizational behaviour as a component of the intellectual capital of small hotels on the tourist market

Tere are numerous discrepancies in the defnition of intellectual capital and organizational behaviour. We tried to adopt the predominant agreements. Tere are two main start points of this work, for there is evidently a signifcant degree of consistency among many published researches so far. Te frst one is that intellectual capital consists of three components: organizational capital, human capital and that of the clients. Te second one is that organizational capital consists of organizational structure, organizational behaviour and organizational culture. Te research presented in this paper focuses on some of the predominant forms of organizational behaviour of employees who who participate in in intellectual capital. Tere are seven forms of of organizational behaviour included in this research: job satisfaction, job preoccupation, job kompetitivity, loyalty to the organization, creativity, responsibility, and readiness to risk. At the same time, these were the observed independent variables at the beginning of this reseatch. Te aim of this paper is to prove that these forms are very important component of organizational, and there fore also of the intellectual capital. Te hypothesis was set: organizational behaviour is an essential component of the intellectual capital of small hotels in the tourist market. Te research was focused towards the Dalmatian (Croatia) tourist market, that is towards the small hotels in this tourist market. Tis research included hotels of up to ten full time employees which operate round the year or seasonally (during the summer tourist season). Also, we included all four Dalmatian cantons where there are about 320 small hotels. Te reesearch was conducted during the year 2015 by means of a direct direct poll in which the hotels employees took part. Employees selection was made on the basis of a quota selection in accordance with the alphabet list of employees. Te sample consisted of of 100 employees (n=100) and was made in accordance with the model of the quota representative sample. It is believed that the representativeness of the sample was achieved, since almost every third hotel was covered by this research. Te defned goal of the research wa: to decide what forms of the employees behaviour in small hotells might be presented as organizational behaviour infip / Volume 5 / Number 2 / 2017 82 small hotels. From that point the basic hypothesis was defned: organizational behaviour in small hotels can be identifed through seven selected behavioural variables of the employees. As it has been pointed out in the title of this paper, a regression analyses was used in this research. Te regression equation of organizational behaviour in the observed small hotels was calculated and presented. Te signifcance of the determination coefcient was confrmed by introducing the F-test. Te obtained values of the f-test were next to zero which means that they indicated that coefcients of regression were similar, which further gives way to arguments to accepting the set hypothesis. At the same time it means that, applying regression analysis, a signifcant portion of variations among the independent variables taken to interpret organizational behaviour in small hotels were applied. Tese research results can efciently be applied in positioning the quantitive characteristics of organizational behaviour, and thus of organizational capital in the structure and structional relationships of the intellectual capital in small hotels as well. Te value of the results obtained is that they, in a certain way, promote the intellectual capital as a primary and predominant capital over the physical capital of the small hotels in creation and growth of their competitive positions on the tourist market.