This study finds an active private market in accommodation of smokers and nonsmokers in Wisconsin restaurants. Empirical analysis indicates that a large number of factors underlie owner decisions regarding how to allocate seating to non-smoking use. Owners not only base their decision on the number of smokers in their community, but also consider customer occupations, presence of children, and whether businesses are located in college towns, as well as type of restaurant and whether the establishment has a general liquor license. Business age, numbers of seats, and membership in a corporate chain also underlie decisions made in the private market for accommodation. Government smoking restrictions that are less than bans overturn all of the factors that owners previously found critical to their choices of accommodation policies, except for the number of smokers in their client base. These findings indicate that an active private market in accommodation is consistent with diversity of smoking policies.
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