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Scaling digital and non-digital business models in foreign markets: The case of financial advice industry in the United States

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  • Mithani, Murad A.

Abstract

This study investigates whether a digital business model helps firms internationalize faster. It tests the hypothesis that a digital business model accelerates the rate of internationalization because economies of scale enabled by digitalization exceed those offered by a non-digital business model. Based on analysis of foreign digital and non-digital entrants in the U.S. financial advice industry, the study found that while digital entrants scaled faster than their non-digital counterparts, a diverse product portfolio harmed digital entrants even when it benefited non-digital entrants. The contrast between scale and scope highlights that digitalization only conditionally benefits internationalization.

Suggested Citation

  • Mithani, Murad A., 2023. "Scaling digital and non-digital business models in foreign markets: The case of financial advice industry in the United States," Journal of World Business, Elsevier, vol. 58(4).
    • Handle: RePEc:eee:worbus:v:58:y:2023:i:4:s1090951623000329
    DOI: 10.1016/j.jwb.2023.101457
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