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Taste heterogeneity and market segmentation in freight shippers' mode choice behaviour

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  • Arunotayanun, Kriangkrai
  • Polak, John W.
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    Abstract

    This paper investigates the prevalence of observed and unobserved taste heterogeneity influencing shippers' mode choice behaviour. The study is based on stated preference data collected in Java, Indonesia. The data were analysed using a mixed logit model, capable of accommodating random taste heterogeneity and panel effects associated with stated preference replications. The results indicate the presence of significant levels of taste heterogeneity, only some of which can be accounted for by conventional commodity-type based segmentations. The analysis goes on to apply latent class methods to identify behaviourally homogeneous segments, which also turn out to not depend on commodity types.

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    Bibliographic Info

    Article provided by Elsevier in its journal Transportation Research Part E: Logistics and Transportation Review.

    Volume (Year): 47 (2011)
    Issue (Month): 2 (March)
    Pages: 138-148

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    Handle: RePEc:eee:transe:v:47:y:2011:i:2:p:138-148

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    Related research

    Keywords: Freight mode choice Taste heterogeneity Discrete choice Mixed logit Latent class;

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    Cited by:
    1. Edoardo Marcucci, 2013. "Logistics Managers' Stated Preferences For Freight Service Attributes: A Comparative Research Method Analysis," Working Papers 0213, CREI Università degli Studi Roma Tre, revised 2013.
    2. Wen, Chieh-Hua & Wang, Wei-Chung & Fu, Chiang, 2012. "Latent class nested logit model for analyzing high-speed rail access mode choice," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 48(2), pages 545-554.
    3. Bergantino, Angela S. & Bierlaire, Michel & Catalano, Mario & Migliore, Marco & Amoroso, Salvatore, 2013. "Taste heterogeneity and latent preferences in the choice behaviour of freight transport operators," Transport Policy, Elsevier, vol. 30(C), pages 77-91.

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