Taste heterogeneity and market segmentation in freight shippers' mode choice behaviour
AbstractThis paper investigates the prevalence of observed and unobserved taste heterogeneity influencing shippers' mode choice behaviour. The study is based on stated preference data collected in Java, Indonesia. The data were analysed using a mixed logit model, capable of accommodating random taste heterogeneity and panel effects associated with stated preference replications. The results indicate the presence of significant levels of taste heterogeneity, only some of which can be accounted for by conventional commodity-type based segmentations. The analysis goes on to apply latent class methods to identify behaviourally homogeneous segments, which also turn out to not depend on commodity types.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Elsevier in its journal Transportation Research Part E: Logistics and Transportation Review.
Volume (Year): 47 (2011)
Issue (Month): 2 (March)
Contact details of provider:
Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/600244/description#description
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).
If references are entirely missing, you can add them using this form.