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Using dummy regression to explore asymmetric effects in tourist satisfaction: A cautionary note

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  • Mikulić, Josip
  • Prebežac, Darko

Abstract

This research note addresses the misuse of standardized weights as measures of effect in dummy regression, which is the most frequently used technique for assessing asymmetric effects in the formation of tourist satisfaction. Unlike in regular regressions, standardized weights have no straightforward interpretation in dummy regressions, but they only carry the risk of providing misleading implications in theory building and guiding managerial action. To empirically underpin the arguments put forward in this note, an illustrative case example is used that provides insight into the underlying statistical mechanisms that cause unstandardized and standardized weights to provide significantly different implications in dummy regressions. The findings of this note should help to prevent bad practice in future studies that make use of the technique in assessments of asymmetric effects in customer satisfaction and/or the three-factor structure of customer satisfaction. However, the points put forward hold for dummy regressions in general.

Suggested Citation

  • Mikulić, Josip & Prebežac, Darko, 2012. "Using dummy regression to explore asymmetric effects in tourist satisfaction: A cautionary note," Tourism Management, Elsevier, vol. 33(3), pages 713-716.
  • Handle: RePEc:eee:touman:v:33:y:2012:i:3:p:713-716
    DOI: 10.1016/j.tourman.2011.08.005
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    References listed on IDEAS

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    1. Boris Bartikowski & Sylvie Llosa, 2004. "Customer satisfaction measurement: comparing four methods of attribute categorisations," The Service Industries Journal, Taylor & Francis Journals, vol. 24(4), pages 67-82, July.
    2. Mikulić, Josip & Prebežac, Darko, 2011. "Evaluating hotel animation programs at Mediterranean sun-and-sea resorts: An impact-asymmetry analysis," Tourism Management, Elsevier, vol. 32(3), pages 688-696.
    3. Howard D. Bondell & Brian J. Reich, 2009. "Simultaneous Factor Selection and Collapsing Levels in ANOVA," Biometrics, The International Biometric Society, vol. 65(1), pages 169-177, March.
    4. Ming Yuan & Yi Lin, 2006. "Model selection and estimation in regression with grouped variables," Journal of the Royal Statistical Society Series B, Royal Statistical Society, vol. 68(1), pages 49-67, February.
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    Cited by:

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    2. Lai, Ivan Ka Wai & Hitchcock, Michael, 2017. "Sources of satisfaction with luxury hotels for new, repeat, and frequent travelers: A PLS impact-asymmetry analysis," Tourism Management, Elsevier, vol. 60(C), pages 107-129.
    3. Sanela Škorić & Josip Mikulić & Petra Barišić, 2021. "The Mediating Role of Major Sport Events in Visitors’ Satisfaction, Dissatisfaction, and Intention to Revisit a Destination," Societies, MDPI, vol. 11(3), pages 1-14, July.

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