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Factors influencing K-pop artists' success on V live online video platform

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  • Kim, Seongcheol
  • Hwang, ShinYoung
  • Kim, Junghwan

Abstract

Korean pop music, commonly referred to as “K-pop,” is a genre that is gaining significant visibility and attention from global listeners. Among various factors that contribute to K-pop's global appeal, this study focuses on social media, particularly online video platforms. Video platforms are important as they enable artists to communicate directly with fans through live videos and encourage grassroots participation from fans. This study specifically focuses on a niche K-pop video platform, V Live, to investigate the factors that contribute to the artists' V Live channel success. By examining factors related to K-pop artists, the artist's V Live activities, and V Live support factors, the study examines 289 K-pop artists' V Live channels using hierarchical regression analysis. The study found that high popularity and fan engagement rates are influenced by K-pop artists' video uploads and the support from V Live and entertainment companies. As more celebrities and K-pop artists use online video platforms to communicate with fans, collaborative and strategic support is needed from not only artists and entertainment companies but also from platform operators to enhance K-pop's global reach.

Suggested Citation

  • Kim, Seongcheol & Hwang, ShinYoung & Kim, Junghwan, 2021. "Factors influencing K-pop artists' success on V live online video platform," Telecommunications Policy, Elsevier, vol. 45(3).
    • Handle: RePEc:eee:telpol:v:45:y:2021:i:3:s0308596120301804
    DOI: 10.1016/j.telpol.2020.102090
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    References listed on IDEAS

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    1. Su-Hyun Berg, 2018. "Local Buzz, Global Pipelines and Hallyu: The Case of the Film and TV Industry in South Korea," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 4(1), pages 33-52, January.
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    Cited by:

    1. Joon-ho Kim & Kwang-jin Kim & Bum-tae Park & Hyun-ju Choi, 2022. "The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention," Sustainability, MDPI, vol. 14(6), pages 1-30, March.
    2. Nam, Jinyoung & Jung, Yoonhyuk, 2022. "Exploring fans’ participation in digital media: Transcreation of webtoons," Telecommunications Policy, Elsevier, vol. 46(10).
    3. Wai-Kit Ng & Fu-Tien Hsu & Cheng-Fu Chao & Chun-Liang Chen, 2023. "Sustainable Competitive Advantage of Cultural Heritage Sites: Three Destinations in East Asia," Sustainability, MDPI, vol. 15(11), pages 1-25, May.
    4. Joseph Kim & Seung-Ho Kwon, 2022. "K-Pop’s Global Success and Its Innovative Production System," Sustainability, MDPI, vol. 14(17), pages 1-17, September.
    5. Sofija Limic & Seong-Joon Limb, 2023. "Self-Produced K-Pop Web Entertainment Program Production Components and Their Effect on Global Audience’s Program Satisfaction and Artist Loyalty—Focusing on “Going Seventeenâ€," SAGE Open, , vol. 13(4), pages 21582440231, December.

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