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What makes consumers use VoIP over mobile phones? Free riding or consumerization of new service

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  • Shin, Dong-Hee

Abstract

Consumer acceptance of technological innovations is crucial to marketing strategy and policy development. This study analyzes consumer behaviors in mobile voice over Internet protocol (mVoIP), focusing on the antecedents of consumers' intentions. Using a context-specific extension of the Technology Acceptance Model, mVoIP acceptance was investigated based on the salient belief of perceived usefulness, perceived ease of use, and facilitating factors. The results show that quality factors of mVoIP significantly influence the usefulness and ease of use, which subsequently affect the adoption of the technology. Call and service quality were found to be significant factors, followed by mobility and coverage. The policy and managerial implications of mVoIP are discussed based on the model. In conclusion, this study provides in-depth analysis and heuristic data on the consumer drivers, market dynamics, and policy implication within the mVoIP ecosystem.

Suggested Citation

  • Shin, Dong-Hee, 2012. "What makes consumers use VoIP over mobile phones? Free riding or consumerization of new service," Telecommunications Policy, Elsevier, vol. 36(4), pages 311-323.
    • Handle: RePEc:eee:telpol:v:36:y:2012:i:4:p:311-323
    DOI: 10.1016/j.telpol.2012.01.004
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    References listed on IDEAS

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    1. Jin Noh, Mi & Seong Kim, Ju, 2010. "Factors influencing the user acceptance of digital home services," Telecommunications Policy, Elsevier, vol. 34(11), pages 672-682, December.
    2. Grazia Cecere, 2009. "VoIP Diffusion among New Entrants: A Path Dependent Process," Industry and Innovation, Taylor & Francis Journals, vol. 16(2), pages 219-245.
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    Cited by:

    1. Katz, Raúl L., 2013. "Broadband, digitization and development," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37062.
    2. Yoonsun Oh & Jungsuk Oh, 2017. "A critical incident approach to consumer response in the smartphone market: product, service and contents," Information Systems and e-Business Management, Springer, vol. 15(3), pages 577-597, August.
    3. Fudurić, Morana & Malthouse, Edward C. & Viswanathan, Vijay, 2018. "Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior," Business Horizons, Elsevier, vol. 61(1), pages 85-93.
    4. Bustillo, René, 2013. "The advance of cloud computing," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37068.
    5. Katz, Raúl L. & Galperin, Hernán, 2013. "The demand gap: drivers and public policies," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37060.
    6. Galperin, Hernán & Mariscal Avilés, Judith & Viecens, María Fernanda, 2013. "National broadband plans," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37065.
    7. Bustillo, René, 2013. "Net neutrality: debate and policies," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37067.
    8. Choi, Daewon, 2013. "Broadband and industrial policy: the Korean experience..," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37066.
    9. Ganuza, Juan José & Viecens, María Fernanda, 2013. "The challenge of over-the-top content and services," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37069.
    10. Yoonsun Oh & Jungsuk Oh, 0. "A critical incident approach to consumer response in the smartphone market: product, service and contents," Information Systems and e-Business Management, Springer, vol. 0, pages 1-21.
    11. Flores-Roux, Ernesto M., 2013. "Mobile broadband: the urgent need for speedier roll-out," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37063.
    12. Barrantes, Roxana & Jordán, Valeria & Rojas, Fernando, 2013. "The shifting digital paradigm in Latin America," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37059.
    13. Badran, Mona Farid, 2019. "eHealth in Egypt: The demand-side perspective of implementing electronic health records," Telecommunications Policy, Elsevier, vol. 43(6), pages 576-594.
    14. Colciago, Andrea & Etro, Federico, 2013. "Cloud computing, structural change and job creation in SMEs," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37064.
    15. Ghezzi, Antonio & Cortimiglia, Marcelo Nogueira & Frank, Alejandro Germán, 2015. "Strategy and business model design in dynamic telecommunications industries: A study on Italian mobile network operators," Technological Forecasting and Social Change, Elsevier, vol. 90(PA), pages 346-354.
    16. León, Omar de, 2013. "Regional and international connectivity," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37061.
    17. -, 2013. "Broadband in Latin America: Beyond Connectivity," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 35899 edited by Eclac.
    18. Rawin Vongurai, 2020. "Factors Influencing Intention to Use Fitness Trackers: A Case Study on Thais’ Living in Bangkok," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 457-477.

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