Advanced Search
MyIDEAS: Login to save this article or follow this journal

Competitive rivalry, inter-modal competition and market performance in the Korean cable television markets: An empirical analysis

Contents:

Author Info

  • Sung, Nakil

Abstract

This study consists of two empirical analyses regarding the state of competition in the Korean cable television (CATV) markets. In the first analysis, this study provides empirical evidence regarding the effects of intra-modal competition within the CATV markets and inter-modal competition from direct broadcast satellite (DBS) on market performance in the CATV industry prior to the introduction of internet protocol television (IPTV). The empirical results described herein demonstrate that intra-modal competition between two cable operators in the same franchise area tended to reduce both cable prices and operator profits, and to increase the CATV penetration rate. The strong presence of a DBS was concomitant with reductions in a cable operator's profitability and cable subscriptions. The second part of this study attempts to briefly describe the state of competition in the CATV industry for the post-IPTV period. The results demonstrate that IPTV experienced a rapid growth in its subscriptions, which exerted competitive pressures on cable prices. That is, IPTV is emerging as a close substitute for CATV shortly after its introduction. Considering the significant inter-modal competition that exists between cable and telecom operators, the results of this study indicates that a regulator should focus its policies on promoting this inter-modal competition.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.sciencedirect.com/science/article/pii/S0308596111000607
Download Restriction: Full text for ScienceDirect subscribers only

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Bibliographic Info

Article provided by Elsevier in its journal Telecommunications Policy.

Volume (Year): 35 (2011)
Issue (Month): 6 (July)
Pages: 483-493

as in new window
Handle: RePEc:eee:telpol:v:35:y:2011:i:6:p:483-493

Contact details of provider:
Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/description#description

Order Information:
Postal: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/bibliographic
Web: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/bibliographic

Related research

Keywords: Cable television IPTV Competition Market performance Intra-modal competition Inter-modal competition;

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:eee:telpol:v:35:y:2011:i:6:p:483-493. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.