Creativity, a resource of the human brain

The purpose of this article is to show how the human brain is able to produce creative ideas. It is suggested, on the basis of the author's own empirical work on the ontogenetic development of brain functions, that the brain is a system, a dipole, consisting of a chaos-generator and an order-generator. In between is the brain's neurophysiological "self", where the effects of these generators interact. It is this interaction which results in creativity. Modern Western education tends to enhance the ordered, logical pole and to suppress the chaotic pole. It does not therefore favour creativity. It will be shown that there are ways in which we can train the creative functions, e.g. in enterprises. This training, however, needs new methods. The article includes a short description of a recent development of the dipole model of the brain to produce a "spiral model". The model is also applied to problems concerned with strategies in organizations.