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A study on the impact mechanism of internet embedding on rural E-commerce entrepreneurship

Author

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  • Song, Ying
  • Yang, Lu
  • Li, Lu

Abstract

In the context of the rapid development of global Internet and e-commerce, rural e-commerce entrepreneurship has become an important driving force for rural e-commerce development. Using micro-survey data from five national e-commerce demonstration counties in China, this paper empirically examines the impact of Internet embedding on rural e-commerce entrepreneurship and the mediation effect of social capital. The results show that farmers are more likely to choose an independent entrepreneurship channel than a cooperative entrepreneurship channel when the Internet is embedded in rural areas. Then, social capital plays a suppressing effect between Internet embedding and farmers’ e-commerce entrepreneurial choices. In addition, under the condition of Internet embedding, farmers with more social capital are more likely to choose cooperative e-commerce entrepreneurship channels.

Suggested Citation

  • Song, Ying & Yang, Lu & Li, Lu, 2024. "A study on the impact mechanism of internet embedding on rural E-commerce entrepreneurship," Research in International Business and Finance, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:riibaf:v:68:y:2024:i:c:s0275531923003227
    DOI: 10.1016/j.ribaf.2023.102196
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