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Will they recycle? Design and implementation of eco-feedback technology to promote on-the-go recycling in a university environment

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  • Mozo-Reyes, Eliana
  • Jambeck, Jenna R.
  • Reeves, Patricia
  • Johnsen, Kyle

Abstract

Recycling rates have plateaued and recycling in public spaces has been targeted as a component that can help increase overall recycling rates. Eco-feedback technology and environmental psychology were combined to study recycling in a semi-public space in multiple social environments. A low-cost, low-energy electronic recycling bin design (WeRecycle bin) uses human-computer interaction and social principles to provide behavior-changing eco-feedback. Using mixed-methods research, we tested the WeRecycle bin in three different experiments by varying social settings and time of exposure, documenting impacts for public recycling. Results show that simple low-energy, low-cost eco-feedback technology resulted in statistically significant increases in recycling activity and can be an important tool in the promotion of recycling activity outside the home.

Suggested Citation

  • Mozo-Reyes, Eliana & Jambeck, Jenna R. & Reeves, Patricia & Johnsen, Kyle, 2016. "Will they recycle? Design and implementation of eco-feedback technology to promote on-the-go recycling in a university environment," Resources, Conservation & Recycling, Elsevier, vol. 114(C), pages 72-79.
    • Handle: RePEc:eee:recore:v:114:y:2016:i:c:p:72-79
    DOI: 10.1016/j.resconrec.2016.06.024
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    References listed on IDEAS

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    1. Kelly, T.C. & Mason, I.G. & Leiss, M.W. & Ganesh, S., 2006. "University community responses to on-campus resource recycling," Resources, Conservation & Recycling, Elsevier, vol. 47(1), pages 42-55.
    2. Peter Leeson & Peter Boettke, 2006. "Was Mises right?," Review of Social Economy, Taylor & Francis Journals, vol. 64(2), pages 247-265.
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    1. Borthakur, Anwesha & Govind, Madhav, 2017. "Emerging trends in consumers’ E-waste disposal behaviour and awareness: A worldwide overview with special focus on India," Resources, Conservation & Recycling, Elsevier, vol. 117(PB), pages 102-113.
    2. Ágústa D. Árnadóttir & Gerjo Kok & Suzanne Van Gils & Gill A. Ten Hoor, 2018. "Waste Separation in Cafeterias: A Study among University Students in the Netherlands," IJERPH, MDPI, vol. 16(1), pages 1-10, December.

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