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The rise of seafood awareness campaigns in an era of collapsing fisheries


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  • Jacquet, Jennifer L.
  • Pauly, Daniel
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    The human appetite for seafood has intensified and so has overfishing and damage to marine ecosystems. Recently, the response to the fisheries crisis has included a considerable effort directed toward raising the seafood awareness of consumers in North America and Europe. The resulting campaigns aim to affect the seafood demand and to lead to a sustainable seafood supply. Though there are indicators of some regional successes, lack of support by the Asian market and the proliferation of self-serving seafood labels are but two of the many significant limitations of these campaigns. This contribution investigates the difficulties and successes of seafood awareness campaigns, as well as the need for indicators of campaign effectiveness.

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    Bibliographic Info

    Article provided by Elsevier in its journal Marine Policy.

    Volume (Year): 31 (2007)
    Issue (Month): 3 (May)
    Pages: 308-313

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    Handle: RePEc:eee:marpol:v:31:y:2007:i:3:p:308-313

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    Keywords: Eco-label Fisheries Marine ecosystems MSC NGO Seafood Social marketing;


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    Cited by:
    1. Dana Miller & Stefano Mariani, 2013. "Irish fish, Irish people: roles and responsibilities for an emptying ocean," Environment, Development and Sustainability, Springer, vol. 15(2), pages 529-546, April.
    2. Michael Tlusty & Heather Tausig & Tania Taranovski & Meghan Jeans & Matt Thompson & Michelle Cho & Michael Eppling & Jason J. Clermont & Jennifer Goldstein & Elizabeth Fitzsimons, 2012. "Refocusing Seafood Sustainability as a Journey Using the Law of the Minimum," Sustainability, MDPI, Open Access Journal, vol. 4(9), pages 2038-2050, August.
    3. Jennifer Jacquet, 2009. "Silent water: a brief examination of the marine fisheries crisis," Environment, Development and Sustainability, Springer, vol. 11(2), pages 255-263, April.
    4. Hallstein, Eric & Villas-Boas, Sofia B, 2013. "Can Household Consumers Save the Wild Fish? Lessons from a Sustainable Seafood Advisory," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt29v6w5sp, Department of Agricultural & Resource Economics, UC Berkeley.
    5. Hallstein, Eric & Villas-Boas, Sofia B, 2009. "Are Consumers Color Blind? : An empirical investigation of a traffic light advisory for sustainable seafood," CUDARE Working Paper Series 1088, University of California at Berkeley, Department of Agricultural and Resource Economics and Policy.
    6. Susanne Menzel & Tom L. Green, 2013. "Sovereign Citizens and Constrained Consumers: Why Sustainability Requires Limits on Choice," Environmental Values, White Horse Press, vol. 22(1), pages 59-79, February.


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