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Is leadership language ‘rewarded’ in crowdfunding? Replicating social entrepreneurship research in a rewards-based context

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  • Short, Jeremy C.
  • Anglin, Aaron H.

Abstract

Rewards based crowdfunding (where individuals provide funding for a campaign in exchange for a pre-specified reward) represents one of the largest forms of crowdfunding to date. While an emerging stream of research examines how the rhetoric used in crowdfunding campaigns impacts funding success, a number of studies examining language used in crowdfunding have only been explored in the context of social crowdfunding campaigns that rely on very different audiences, funding amounts, and project goals. To build knowledge surrounding the relationship between the rhetoric used in rewards-based crowdfunding and potential campaign success we replicate a number of rhetoric approaches previously examined in social contexts. Specifically, we examine the efficacy of charismatic rhetoric, political rhetoric, entrepreneurial orientation rhetoric, and virtue rhetoric in a sample of 1000 campaigns drawn from Kickstarter. Our replication results reveal relatively little consistency across contexts underscoring the value of replication to understand boundary conditions of important entrepreneurial phenomena.

Suggested Citation

  • Short, Jeremy C. & Anglin, Aaron H., 2019. "Is leadership language ‘rewarded’ in crowdfunding? Replicating social entrepreneurship research in a rewards-based context," Journal of Business Venturing Insights, Elsevier, vol. 11(C), pages 1-1.
    • Handle: RePEc:eee:jobuve:v:11:y:2019:i:c:5
    DOI: 10.1016/j.jbvi.2019.e00121
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    Cited by:

    1. Saurav Chandra Talukder & Zoltán Lakner, 2023. "Exploring the Landscape of Social Entrepreneurship and Crowdfunding: A Bibliometric Analysis," Sustainability, MDPI, vol. 15(12), pages 1-22, June.
    2. Chan, C.S. Richard & Pethe, Charuta & Skiena, Steven, 2021. "Natural language processing versus rule-based text analysis: Comparing BERT score and readability indices to predict crowdfunding outcomes," Journal of Business Venturing Insights, Elsevier, vol. 16(C).
    3. Faten Ben Slimane & Antoine Rousseau, 2020. "Crowdlending Campaigns for Renewable Energy: Success Factors," Post-Print hal-02371926, HAL.
    4. Anglin, Aaron H. & Pidduck, Robert J., 2022. "Choose your words carefully: Harnessing the language of crowdfunding for success," Business Horizons, Elsevier, vol. 65(1), pages 43-58.
    5. Kincaid, Paula A. & Short, Jeremy C. & Wolfe, Marcus T., 2022. "Got ink, get paid? Exploring the impact of tattoo visibility on crowdfunding performance," Journal of Business Venturing Insights, Elsevier, vol. 17(C).

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