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Researching Pure Digital Entrepreneurship – A Multimethod Insider Action Research approach

Author

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  • Nzembayie, Kisito Futonge
  • Buckley, Anthony Paul
  • Cooney, Thomas

Abstract

Knowledge production in Pure Digital Entrepreneurship (PDE) needs to reflect the non-linear nature of a journey defined by digital artifact and platform creation. Accordingly, this paper proposes and offers practical guidance on the use of Multimethod Insider Action Research (MIAR) as a suitable research design for studying the entrepreneurial journey in this context. It argues for integrating first-person Reflective Practice, second-person Collaborative Inquiry and Design Research for third-person knowledge production that balances rigour and relevance. While calls for such forms of longitudinal process inquiry have largely gone unanswered due to identified challenges, this paper uses a case narrative to illustrate the feasibility of conducting them in a PDE context.

Suggested Citation

  • Nzembayie, Kisito Futonge & Buckley, Anthony Paul & Cooney, Thomas, 2019. "Researching Pure Digital Entrepreneurship – A Multimethod Insider Action Research approach," Journal of Business Venturing Insights, Elsevier, vol. 11(C), pages 1-1.
    • Handle: RePEc:eee:jobuve:v:11:y:2019:i:c:23
    DOI: 10.1016/j.jbvi.2018.e00103
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    Citations

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    Cited by:

    1. Violetta Wilk & Helen Cripps & Alexandru Capatina & Adrian Micu & Angela-Eliza Micu, 2021. "The state of #digitalentrepreneurship: a big data Leximancer analysis of social media activity," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1899-1916, December.
    2. Zaheer, Hasnain & Breyer, Yvonne & Dumay, John, 2019. "Digital entrepreneurship: An interdisciplinary structured literature review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
    3. Mika Gabrielsson & Markus Raatikainen & Saara Julkunen, 2022. "Accelerated Internationalization Among Inexperienced Digital Entrepreneurs: Toward a Holistic Entrepreneurial Decision-Making Model," Management International Review, Springer, vol. 62(2), pages 137-168, April.
    4. Margaret Rose Gearty & Judi Marshall, 2021. "Living Life as Inquiry – a Systemic Practice for Change Agents," Systemic Practice and Action Research, Springer, vol. 34(4), pages 441-462, August.
    5. Yáñez-Valdés, Claudia & Guerrero, Maribel & Barros-Celume, Sebastián & Ibáñez, María J., 2023. "Winds of change due to global lockdowns: Refreshing digital social entrepreneurship research paradigm," Technological Forecasting and Social Change, Elsevier, vol. 190(C).

    More about this item

    Keywords

    M13; M10; M15; Digital entrepreneurship; Multimethod; Insider Action Research; Design research;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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