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The “Southwest Effect†in multi-airport regions

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  • Vowles, Timothy M.

Abstract

The “Southwest Effect†is a well-known phenomenon within the airline industry where markets that Southwest Airlines enter see an increase in traffic and a decrease in average airfares. This paper examines the role of Southwest Airlines in altering fares and passenger traffic and the Southwest Effect at airports in multi-airport regions. A comparison between Southwest-served routes and non-Southwest-served competing routes shows that the elements of the Southwest Effect are present even in those markets not served by Southwest. Southwest-served multi-airport regions studied include Chicago, Washington, DC/Baltimore, Houston, and south Florida.

Suggested Citation

  • Vowles, Timothy M., 2001. "The “Southwest Effect†in multi-airport regions," Journal of Air Transport Management, Elsevier, vol. 7(4), pages 251-258.
    • Handle: RePEc:eee:jaitra:v:7:y:2001:i:4:p:251-258
    DOI: 10.1016/S0969-6997(01)00013-8
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    References listed on IDEAS

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    1. Cohas, François J & Belobaba, Peter P & Simpson, Robert W, 1995. "Competitive fare and frequency effects in airport market share modeling," Journal of Air Transport Management, Elsevier, vol. 2(1), pages 33-45.
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