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A note on the determinants of airline choice: The case of Air Asia and Malaysia Airlines

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  • Ong, Wooi Leng
  • Tan, Andrew K.G.

Abstract

Logit analysis is employed on primary data from departing air passengers at the Penang International Airport, Malaysia to examine the determinants of airline choice between incumbent Malaysia Airlines and low-cost Air Asia. With the exception of educational level and ethnicity, other socio-demographic characteristics do not play a statistically significant role in determining airline choice. Instead, behavioral factors such as concerns over schedules and fares, routes, booking methods and purpose of journey are found to be predictors of airline carrier choice.

Suggested Citation

  • Ong, Wooi Leng & Tan, Andrew K.G., 2010. "A note on the determinants of airline choice: The case of Air Asia and Malaysia Airlines," Journal of Air Transport Management, Elsevier, vol. 16(4), pages 209-212.
    • Handle: RePEc:eee:jaitra:v:16:y:2010:i:4:p:209-212
    DOI: 10.1016/j.jairtraman.2009.06.001
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    References listed on IDEAS

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    1. O’Connell, John F. & Williams, George, 2005. "Passengers’ perceptions of low cost airlines and full service carriers: A case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines," Journal of Air Transport Management, Elsevier, vol. 11(4), pages 259-272.
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    Cited by:

    1. Truong, Dothang & Pan, Jing Yu & Buaphiban, Thapanat, 2020. "Low cost carriers in Southeast Asia: How does ticket price change the way passengers make their airline selection?," Journal of Air Transport Management, Elsevier, vol. 86(C).
    2. Farooq, Muhammad Shoaib & Salam, Maimoona & Fayolle, Alain & Jaafar, Norizan & Ayupp, Kartinah, 2018. "Impact of service quality on customer satisfaction in Malaysia airlines: A PLS-SEM approach," Journal of Air Transport Management, Elsevier, vol. 67(C), pages 169-180.
    3. Jing Yu Pan & Dothang Truong, 0. "Low cost carriers in China: passenger segmentation, controllability, and airline selection," Transportation, Springer, vol. 0, pages 1-26.
    4. Vieira, José & Câmara, Gualter & Silva, Francisco & Santos, Carlos, 2019. "Airline choice and tourism growth in the Azores," Journal of Air Transport Management, Elsevier, vol. 77(C), pages 1-6.
    5. Pan, Jing Yu & Truong, Dothang, 2018. "Passengers’ intentions to use low-cost carriers: An extended theory of planned behavior model," Journal of Air Transport Management, Elsevier, vol. 69(C), pages 38-48.
    6. Jing Yu Pan & Dothang Truong, 2021. "Low cost carriers in China: passenger segmentation, controllability, and airline selection," Transportation, Springer, vol. 48(4), pages 1587-1612, August.
    7. Saffarzadeh, Mahmoud & Mazaheri, Akram & Tari, Majid Zabihi & Seyedabrishami, Seyedehsan, 2016. "Analysis of Iranian passengers' behavior in choosing type of carrier in international air travel to East Asia," Journal of Air Transport Management, Elsevier, vol. 56(PB), pages 123-130.
    8. Ki-Han Song & Solsaem Choi, 2020. "A Study on the Behavioral Change of Passengers on Sustainable Air Transport after COVID-19," Sustainability, MDPI, vol. 12(21), pages 1-18, November.
    9. Abdul Gaffar Khan & Reshma Pervin Lima & Md Shahed Mahmud, 2021. "Understanding the Service Quality and Customer Satisfaction of Mobile Banking in Bangladesh: Using a Structural Equation Model," Global Business Review, International Management Institute, vol. 22(1), pages 85-100, February.
    10. Hagmann, Carmen & Semeijn, Janjaap & Vellenga, David B., 2015. "Exploring the green image of airlines: Passenger perceptions and airline choice," Journal of Air Transport Management, Elsevier, vol. 43(C), pages 37-45.
    11. Milioti, Christina P. & Karlaftis, Matthew G. & Akkogiounoglou, Eleni, 2015. "Traveler perceptions and airline choice: A multivariate probit approach," Journal of Air Transport Management, Elsevier, vol. 49(C), pages 46-52.
    12. Buaphiban, Thapanat & Truong, Dothang, 2017. "Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia," Journal of Air Transport Management, Elsevier, vol. 59(C), pages 124-133.
    13. Morimoto, Yu, 2020. "Do citizens of a city that owns a local public airport have attachment to the airport and use it?," MPRA Paper 103442, University Library of Munich, Germany.
    14. Foong, Jia Jun & O'Connell, John Francis & Warnock-Smith, David & Efthymiou, Marina, 2023. "A product and organisational architecture analysis of the performance of Southeast Asian airlines," Journal of Air Transport Management, Elsevier, vol. 107(C).
    15. Hunt, Jennifer & Truong, Dothang, 2019. "Low-fare flights across the Atlantic: Impact of low-cost, long-haul trans-Atlantic flights on passenger choice of Carrier," Journal of Air Transport Management, Elsevier, vol. 75(C), pages 170-184.
    16. Dobruszkes, Frédéric, 2013. "The geography of European low-cost airline networks: a contemporary analysis," Journal of Transport Geography, Elsevier, vol. 28(C), pages 75-88.
    17. Laura DIACONU (MAXIM), 2021. "The behaviour of airlines’ passengers in the context of COVID-19 pandemic," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 13(2), pages 230-242, July.
    18. Tay T. R. Koo & Carlo Caponecchia & Ann Williamson, 2018. "How important is safety in making flight choices? Evidence from simple choice experiments," Transportation, Springer, vol. 45(1), pages 159-175, January.
    19. Pearson, James & O'Connell, John F. & Pitfield, David & Ryley, Tim, 2015. "The strategic capability of Asian network airlines to compete with low-cost carriers," Journal of Air Transport Management, Elsevier, vol. 47(C), pages 1-10.

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