IDEAS home Printed from https://ideas.repec.org/a/eee/ininma/v62y2022ics0268401221001213.html
   My bibliography  Save this article

The impact of cover image authenticity and aesthetics on users’ product-knowing and content-reading willingness in social shopping community

Author

Listed:
  • Jin, Xiao-Ling
  • Chen, Xiaoyue
  • Zhou, Zhongyun

Abstract

Entitled cover images are used widely in social shopping communities to induce content reading, a prerequisite for product purchasing. However, it is still unclear which features of cover images affect users’ product-knowing willingness and content-reading willingness and how. To address this research gap, this paper draws upon the stimulus-organism-response framework and takes a mixed-method approach by conducting 1) a Delphi study to identify two image features (authenticity and aesthetics) as important triggers for content reading and 2) a scenario experiment to reveal the mechanisms through which image features impact users’ product-knowing willingness and content-reading willingness. The results confirm the positive effects of both image authenticity and image aesthetics on viewers’ beliefs toward the corresponding textual content (i.e., expected content credibility and usefulness) and product (i.e., perceived product attraction and expected product value). We also find negative interaction effects between these features on product-related beliefs. This paper has important implications for both research and practice.

Suggested Citation

  • Jin, Xiao-Ling & Chen, Xiaoyue & Zhou, Zhongyun, 2022. "The impact of cover image authenticity and aesthetics on users’ product-knowing and content-reading willingness in social shopping community," International Journal of Information Management, Elsevier, vol. 62(C).
    • Handle: RePEc:eee:ininma:v:62:y:2022:i:c:s0268401221001213
    DOI: 10.1016/j.ijinfomgt.2021.102428
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0268401221001213
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ijinfomgt.2021.102428?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ininma:v:62:y:2022:i:c:s0268401221001213. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/international-journal-of-information-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.