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The effects of individual-level espoused national cultural values on the willingness to use Bitcoin-like blockchain currencies

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  • Salcedo, Eduardo
  • Gupta, Manjul

Abstract

Some have called bitcoin a real bubble, while, according to others, it is the most radical invention of the twenty-first century. Nevertheless, there is a consensus regarding the disruptive potential of blockchain technology, which is the basis of bitcoin and other similar cryptocurrencies. As the interest in these digital currencies is growing, many vendors around the globe now accept payments in blockchain-based currencies. However, not much is known about how individuals around the world would react to using blockchain-based currencies as spending currencies. Given the global reach of these currencies, in this study, we explore the role of national cultural values in influencing individuals’ willingness to use blockchain-based currencies. To do so, we collected survey data from the U.S. and India. We found that national cultural values (collectivism, power distance, masculinism, uncertainty avoidance, and long-term orientation) significantly affect blockchain-based currency usage.

Suggested Citation

  • Salcedo, Eduardo & Gupta, Manjul, 2021. "The effects of individual-level espoused national cultural values on the willingness to use Bitcoin-like blockchain currencies," International Journal of Information Management, Elsevier, vol. 60(C).
  • Handle: RePEc:eee:ininma:v:60:y:2021:i:c:s0268401221000815
    DOI: 10.1016/j.ijinfomgt.2021.102388
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    Citations

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    Cited by:

    1. Chen, R. & Chen, K. & Ou, Carol, 2023. "Facilitating interorganizational trust in strategic alliances by leveraging blockchain-based systems: Case studies of two eastern banks," Other publications TiSEM 85ecf99c-76f0-416e-9604-d, Tilburg University, School of Economics and Management.
    2. Huaxin Wang-Lu, 2022. "Bitcoin Returns and Public Attention to COVID-19: Do Timing and Individualism Matter?," Papers 2205.04290, arXiv.org, revised Sep 2022.
    3. Wang, Zhan-ao & Samuel, Ribeiro-Navarrete & Chen, Xiao-qian & Xu, Bing & Huang, Wei-lun, 2023. "Central bank digital currencies: Consumer data-driven sustainable operation management policy," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    4. Liangjuan Qin & Qixing Qu & Li Zhang & Harris Wu, 2022. "Platform trust in C2C e-commerce platform: the sellers’ cultural perspective," Information Technology and Management, Springer, vol. 23(4), pages 233-243, December.

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