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The effect of positive TRI traits on centennials adoption of try-on technology in the context of E-fashion retailing

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  • Qasem, Zainah

Abstract

To provide a more realistic experience, e-retailers have implemented virtual try-on systems. It is, therefore, important to examine the variable that influences customers’ intention to use try-on technologies when online shopping for apparel. The main aim of the current study is to identify and examine the design and individual characteristics that influence centennials to adopt virtual try-on systems. Factors extracted from the UTAUT2 model and technology readiness were proposed in the current study model, which was empirically validated based on data collected from 315 participants. The main results of structural equation modeling largely supported the significant role of “optimism” and “innovativeness” in performance expectancy and price value. Behavioral intention was also predicted by all the factors of UTAUT2 apart from effort expectancy. These results provide a guideline for online retailers on how to communicate with their centennial customers to influence them to adopt try-on technology.

Suggested Citation

  • Qasem, Zainah, 2021. "The effect of positive TRI traits on centennials adoption of try-on technology in the context of E-fashion retailing," International Journal of Information Management, Elsevier, vol. 56(C).
    • Handle: RePEc:eee:ininma:v:56:y:2021:i:c:s0268401220314535
    DOI: 10.1016/j.ijinfomgt.2020.102254
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    Cited by:

    1. Jiahe Chen & Yu-Wei Chang, 2023. "How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-24, December.

    More about this item

    Keywords

    UTAUT2; Technology Readiness Index; Centennials; Generation;
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