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Lost on the web: Does web distribution stimulate or depress television viewing?

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  • Waldfogel, Joel

Abstract

In the past few years, YouTube and other sites for sharing video files over the Internet have vaulted from obscurity to places of centrality in the media landscape. The files available at YouTube include a mix of user-generated video and clips from network television shows. Networks fear that availability of their clips on YouTube will depress television viewing. But unauthorized clips are also free advertising for television shows. As YouTube has grown quickly, major networks have responded by making their content available at their own sites. This paper examines the effects of authorized and unauthorized web distribution on television viewing between 2005 and 2007 using a survey of Penn students on their tendencies to watch television series on television as well as on the web. The results provide a glimpse of the way young, Internet-connected people use YouTube and related sites. While I find some evidence of substitution of web viewing for conventional television viewing, time spent on viewing programming on the web - 6.8Â h per week - far exceeds the reduction in weekly traditional television viewing of about 7Â min. Perhaps more important, overall time spent on network-controlled viewing (television plus network web sites) increased by 3.7Â h per week.

Suggested Citation

  • Waldfogel, Joel, 2009. "Lost on the web: Does web distribution stimulate or depress television viewing?," Information Economics and Policy, Elsevier, vol. 21(2), pages 158-168, June.
    • Handle: RePEc:eee:iepoli:v:21:y:2009:i:2:p:158-168
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    4. Brett Danaher & Michael D. Smith & Rahul Telang, 2014. "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, vol. 14(1), pages 25-61.
    5. Krawczyk, Michał & Tyrowicz, Joanna & Kukla-Gryz, Anna & Hardy, Wojciech, 2015. "“Piracy is not theft!” Is it just students who think so?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 54(C), pages 32-39.
    6. Wojciech Hardy & Michal Krawczyk & Joanna Tyrowicz, 2015. "Friends or foes? A meta-analysis of the link between "online piracy" and sales of cultural goods," Working Papers 2015-23, Faculty of Economic Sciences, University of Warsaw.
    7. Jo, Jee Hyung & Lee, Jong Hee & Cho, Shin, 2020. "The characteristics of videos on demand for television programs and the determinants of their viewing patterns: Evidence from the Korean IPTV market," Telecommunications Policy, Elsevier, vol. 44(8).
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    13. Hailiang Chen & Yu Jeffrey Hu & Michael D. Smith, 2019. "The Impact of E-book Distribution on Print Sales: Analysis of a Natural Experiment," Management Science, INFORMS, vol. 65(1), pages 19-31, January.
    14. Sung, Nakil & Kim, Minchang, 2023. "COVID-19 and changes in content usage behavior: The case of South Korea," Telecommunications Policy, Elsevier, vol. 47(1).
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    16. Andrea Mangani, 2022. "Come sta l?informazione locale? Le testate locali italiane dopo vent?anni di rivoluzione digitale," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 0(1), pages 126-144.
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    18. George Lisa M, 2008. "The Internet and the Market for Daily Newspapers," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 8(1), pages 1-33, July.
    19. Wojciech Hardy, 2020. "Effects of piracy on the American comic book market and the role of digital formats," IBS Working Papers 01/2020, Instytut Badan Strukturalnych.
    20. Tyrowicz, Joanna & Krawczyk, Michal & Hardy, Wojciech, 2020. "Friends or foes? A meta-analysis of the relationship between “online piracy” and the sales of cultural goods," Information Economics and Policy, Elsevier, vol. 53(C).
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    22. Casidy, Riza & Phau, Ian & Lwin, Michael, 2016. "The role of religious leaders on digital piracy attitude and intention," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 244-252.
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    More about this item

    Keywords

    Video Web distribution Intellectual property Piracy;

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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