IDEAS home Printed from https://ideas.repec.org/a/eee/eurman/v6y1988i3p299-308.html
   My bibliography  Save this article

Marketing rationale for countertrade

Author

Listed:
  • Zurawicki, Leon

Abstract

The article discusses marketing justifications for international countertrade, and also offers some explanations for the recent upsurge in countertrade (CT). The author supports the theory that the market for international marketing expertise is imperfect, and the imbalance of international marketing know-how can be used to advantage by two or more parties through a CT arrangement. For an inexperienced trader, CT can be shown to be a relatively cheaper way of entering and establishing a position in new markets. Co-operation in setting up CTs can also bring benefit to the second (or more than two) partner(s) as well.

Suggested Citation

  • Zurawicki, Leon, 1988. "Marketing rationale for countertrade," European Management Journal, Elsevier, vol. 6(3), pages 299-308, September.
    • Handle: RePEc:eee:eurman:v:6:y:1988:i:3:p:299-308
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0263237398900275
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:eurman:v:6:y:1988:i:3:p:299-308. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.