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Plural form chain and efficiency: Insights from the French hotel chains and the DEA methodology

Author

Listed:
  • Perrigot, Rozenn
  • Cliquet, Gérard
  • Piot-Lepetit, Isabelle

Abstract

Summary This paper compares plural form chains, i.e., chains in which franchised units and company-owned units coexist, in terms of performance and more specifically in terms of efficiency, to predominantly franchised chains and predominantly company-owned ones. The data envelopment analysis (DEA) is implemented to assess the efficiency of hotel chains in the French market. It is shown that plural form chains have a significantly higher average efficiency score than predominantly franchised and company-owned ones. Managerial implications are drawn for managing hotel chains.

Suggested Citation

  • Perrigot, Rozenn & Cliquet, Gérard & Piot-Lepetit, Isabelle, 2009. "Plural form chain and efficiency: Insights from the French hotel chains and the DEA methodology," European Management Journal, Elsevier, vol. 27(4), pages 268-280, August.
    • Handle: RePEc:eee:eurman:v:27:y:2009:i:4:p:268-280
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