Plural form chain and efficiency: Insights from the French hotel chains and the DEA methodology
AbstractSummary This paper compares plural form chains, i.e., chains in which franchised units and company-owned units coexist, in terms of performance and more specifically in terms of efficiency, to predominantly franchised chains and predominantly company-owned ones. The data envelopment analysis (DEA) is implemented to assess the efficiency of hotel chains in the French market. It is shown that plural form chains have a significantly higher average efficiency score than predominantly franchised and company-owned ones. Managerial implications are drawn for managing hotel chains.
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Bibliographic InfoArticle provided by Elsevier in its journal European Management Journal.
Volume (Year): 27 (2009)
Issue (Month): 4 (August)
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Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description
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- Alexandros Apostolakis & George Datseris & Constantine Manasakis, . "Using data envelopment analysis to measure hotel efficiency in Crete," Working Papers 1203, University of Crete, Department of Economics.
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- Frédéric Perdreau & Anne-Laure Le Nadant & Gérard Cliquet, 2010. "Plural Form and Franchisors Performance : Early Empirical Findings From Europe," Post-Print halshs-00522601, HAL.
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