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Retail Internationalisation:: From Formats to Implants

Author

Listed:
  • Burt, Steve
  • Davies, Keri
  • McAuley, Andrew
  • Sparks, Leigh

Abstract

Retail internationalisation has been studied from a variety of perspectives. The overwhelming focus has been on the market entry and subsequent development of store operations in nondomestic markets. Recently, the implied uninterrupted progression of retail internationalisation strategies has been questioned. It is now widely recognised that for the majority of companies, retail internationalisation is a disjointed process often resulting in retrenchment and the reevaluation of activities. In this paper, we focus on the international experiences of Boots, a well established British retailer, whose international retail strategy has evolved from a traditional store format based approach to one now based upon the internationalisation of a private brand product range. Lessons are drawn for management in other retailers.

Suggested Citation

  • Burt, Steve & Davies, Keri & McAuley, Andrew & Sparks, Leigh, 2005. "Retail Internationalisation:: From Formats to Implants," European Management Journal, Elsevier, vol. 23(2), pages 195-202, April.
    • Handle: RePEc:eee:eurman:v:23:y:2005:i:2:p:195-202
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    Citations

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    Cited by:

    1. Juan Carlos Londono Roldan, 2015. "Intending to shop in single versus multi-channels: A Theory of Planned Behaviour-based explanation," Working Papers 11, Faculty of Economics and Management, Pontificia Universidad Javeriana Cali.
    2. Flavio Jorge Freire D Andrade Battistuzzo & Mario Henrique Ogasavara, 2023. "Survival of Japanese subsidiaries: impacts of sequential investment, institutional distances, and location factors," Asian Business & Management, Palgrave Macmillan, vol. 22(3), pages 903-934, July.
    3. Jane M. Binner & Leslie R. Fletcher & Vassili Kolokoltsov & Francesco Ciardiello, 2013. "External Pressure on Alliances: What Does the Prisoners’ Dilemma Reveal?," Games, MDPI, vol. 4(4), pages 1-22, December.

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