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Business Transformation on the Internet:: Results from the 2000 Study

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  • Dutta, Soumitra
  • Biren, Beatrix

Abstract

The authors analyze Phase Two of the Internet Revolution in which the best incumbent organizations are being recharged and revitalized by the Internet and digital technologies to emerge as leaders in the Internet economy. Using the Marketspace Model and Customer Relationship dimensions, business innovation is evaluated among incumbent organizations making use of the Internet. This 2000 Study of Fortune-listed companies shows changes since 1997 in the ranking of companies creating value for their online visitors, with the US leading Europe on electronic commerce innovations, and Asia lagging well behind. Online companies are prioritizing customer relationships and moving to greater interactivity and value-adding information on products as well as making price information and the pricing process more dynamic through auctions and negotiating. Since 1997, there has been a significant increase in online ordering and payment and in online advertising and numbers of links to other firms' corporate web-sites.

Suggested Citation

  • Dutta, Soumitra & Biren, Beatrix, 2001. "Business Transformation on the Internet:: Results from the 2000 Study," European Management Journal, Elsevier, vol. 19(5), pages 449-462, October.
    • Handle: RePEc:eee:eurman:v:19:y:2001:i:5:p:449-462
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    Cited by:

    1. Stefanović Suzana & Stanković Milica, 2014. "The Role Of ICT And The Internet In The Development Of Franchise Systems," Economic Themes, Sciendo, vol. 52(4), pages 409-435, December.
    2. Fernández-Rovira, Cristina & Álvarez Valdés, Jesús & Molleví, Gemma & Nicolas-Sans, Ruben, 2021. "The digital transformation of business. Towards the datafication of the relationship with customers," Technological Forecasting and Social Change, Elsevier, vol. 162(C).

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