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Deleuze and the deterritorialization of strategy

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  • Munro, Iain
  • Thanem, Torkild

Abstract

Mainstream ideas of strategy are aimed at gaining and maintaining power. In contrast, the work of Deleuze and Guattari is directed against the concentration of corporate and state power and capitalist forms of exploitation. Their writings provide us with valuable concepts for understanding the workings of strategy and exploring creative ways through which strategy can be re-evaluated and subverted. This paper develops three of Deleuze and Guattari’s main concepts for understanding the strategic movements within contemporary capitalism: i) nomadic strategy, ii) deterritorialization, and iii) the occupation of smooth space. It then uses these concepts to explain the rise of new strategies in the domains of the news media, the music industry and the Occupy movement, which attempt to subvert corporate forms of exploitation. This radically challenges existing processual notions of strategy that have an underlying conservative bias, as well as other popular conceptions of strategy like Porter’s management of “barriers to entry”.

Suggested Citation

  • Munro, Iain & Thanem, Torkild, 2018. "Deleuze and the deterritorialization of strategy," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 53(C), pages 69-78.
    • Handle: RePEc:eee:crpeac:v:53:y:2018:i:c:p:69-78
    DOI: 10.1016/j.cpa.2017.03.012
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    References listed on IDEAS

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    1. Munro, Iain, 2010. "Nomadic strategies in the network society: From Lawrence of Arabia to Linux," Scandinavian Journal of Management, Elsevier, vol. 26(2), pages 215-223, June.
    2. Hjorth, Daniel, 2007. "Lessons from Iago: Narrating the event of Entrepreneurship," Journal of Business Venturing, Elsevier, vol. 22(5), pages 712-732, September.
    3. Martinez, Daniel E., 2011. "Beyond disciplinary enclosures: Management control in the society of control," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 22(2), pages 200-211.
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    2. Martinez, Daniel E. & Pflueger, Dane & Palermo, Tommaso, 2022. "Accounting and the territorialization of markets: A field study of the Colorado cannabis market," Accounting, Organizations and Society, Elsevier, vol. 102(C).
    3. Adegboye, Alex & Asongu, Simplice & Tchamyou, Vanessa & Osinubi, Tolulope & Adeyanju, Ibukunoluwa, 2021. "Educational quality, social media and public accountability: a global perspective," MPRA Paper 111754, University Library of Munich, Germany.
    4. Kingston, Kylie L. & Luke, Belinda & Furneaux, Craig & Alderman, Lyn, 2023. "Examining the re-territorialisation of beneficiary accountability: Digitising nonprofit services in response to COVID-19," The British Accounting Review, Elsevier, vol. 55(5).
    5. Gregory D. Saxton & Dean Neu, 2022. "Twitter-Based Social Accountability Processes: The Roles for Financial Inscriptions-Based and Values-Based Messaging," Journal of Business Ethics, Springer, vol. 181(4), pages 1041-1064, December.
    6. Faulconbridge, James R. & Muzio, Daniel, 2020. "Karl Polanyi on strategy: The effects of culture, morality and double-movements on embedded strategy," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 73(C).

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