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CRM: Profiting from understanding customer needs

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  • Stringfellow, Anne
  • Nie, Winter
  • Bowen, David E.

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  • Stringfellow, Anne & Nie, Winter & Bowen, David E., 2004. "CRM: Profiting from understanding customer needs," Business Horizons, Elsevier, vol. 47(5), pages 45-52.
    • Handle: RePEc:eee:bushor:v:47:y:2004:i:5:p:45-52
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    Cited by:

    1. Priyanka Meena & Praveen Sahu, 2021. "Customer Relationship Management Research from 2000 to 2020: An Academic Literature Review and Classification," Vision, , vol. 25(2), pages 136-158, June.
    2. Cavada, Juan P. & Cortés, Cristián E. & Goic, Marcel & Weintraub, Andrés & Zambrano, Juan I., 2020. "Accounting for cost heterogeneity on the demand in the context of a technician dispatching problem," European Journal of Operational Research, Elsevier, vol. 287(3), pages 820-831.
    3. Jalal Rajeh Hanaysha, 2023. "Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 22-38, January.
    4. Mohammad Nabil Shaaban & Soha Ashraf Ghoneim, 2017. "Assessing the Effect of Customer Relationship Management on Hotels’ Marketing Performance: The Mediating Role of Marketing Capabilities – Evidence from Sharm El-Sheikh, Egypt," Tourism Research Institute, Journal of Tourism Research, vol. 18(1), pages 84-104, November.
    5. José Luis Ferreras-Méndez & Anabel Fernández-Mesa & Joaquín Alegre, 2019. "Export Performance in SMEs: The Importance of External Knowledge Search Strategies and Absorptive Capacity," Management International Review, Springer, vol. 59(3), pages 413-437, June.
    6. Jalal Rajeh Hanaysha & Mohammed Emad Al-Shaikh, 2022. "An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises," Sustainability, MDPI, vol. 14(18), pages 1-17, September.
    7. Navitha Singh Sewpersadh, 2023. "Disruptive business value models in the digital era," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-27, December.
    8. Gorry, G. Anthony & Westbrook, Robert A., 2011. "Once more, with feeling: Empathy and technology in customer care," Business Horizons, Elsevier, vol. 54(2), pages 125-134, March.
    9. Gorry, G. Anthony & Westbrook, Robert A., 2011. "Once more, with feeling: Empathy and technology in customer care," Business Horizons, Elsevier, vol. 54(2), pages 125-134.

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