The relationship of organizations with the media in crisis situations

An interesting facet in the life of the organizations that we want to highlight in this article is to present some aspects of the relationships with the media during organizational crisis. Complex and complicated, this relationship involves the activation of numerous levers that build a necessary communication with the media. The dimensions of our approach have not allowed us to highlight all the underlying aspects on which such a relationship is built, but we have drawn only a few general frameworks that are important to follow if organizations are confronted with moments of crisis. The crisis management team in the organization plays an important role in maintaining and developing communication with journalists in a correct way, in communicating information on the crisis, on the evaluation of its effects, on rebuilding the organization. The tools that help build the organization's relationship with the media are the press release, the press conference and the press kit. The press release during a crisis must be concise, with a brief, but accurate summary of events, with an indication of the measures taken by the organization to mitigate the effects of the crisis. In turn, the press conference will be prepared by knowing the positions taken by journalists, by emphasizing the role of the spokesperson. The press kit is a lot richer; it is one of the most important ways to relate to the media. The clarity of the relationship certainly leads to the efficiency of the measures taken to fight the crisis. The press remains a fast way of communication between the organization and its audiences.