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The Public Broadcaster And The Dynamics Of The Romanian Radio Market

Author

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  • Davian Vlad

    (University of Craiova, Romania)

Abstract

The permanent changing of the listening habits of the population and the rapid technological evolution represent a real challenge for the Romanian public radio. That is the reason why the editorial management of the public broadcaster should find the proper strategy to keep up with the transformations constantly taking place in the domestic radio market. Adapting to the New Media paradigm is a vital matter to any radio station, including the public one. Therefor the modern ways of reaching more audience should be a priority for the management of the public broadcaster, especially when the dynamics of the radio market are often spectacular and rather unpredictable. That is why the editorial strategy of the public radio must focus on the constant improvement of both the editorial offer and the means of transmission. The "battle" for rating and market share can be won only by constant adjusting and readjusting the policy of the radio station and by permanently improving the structure and the content of the radio programs.

Suggested Citation

  • Davian Vlad, 2016. "The Public Broadcaster And The Dynamics Of The Romanian Radio Market," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 3(2), pages 137-142, December.
    • Handle: RePEc:edt:jsserr:v:3:y:2016:i:2:p:137-142
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    More about this item

    Keywords

    radio market; romanian radio; public radio; public broadcaster;
    All these keywords.

    JEL classification:

    • O47 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Empirical Studies of Economic Growth; Aggregate Productivity; Cross-Country Output Convergence
    • O57 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Comparative Studies of Countries

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