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Otomobil Seçimine Çok Kriterli Yaklaþým Önerisi

Author

Listed:
  • Mustafa YAVAÞ

    (Karabük Üniversitesi, Endüstri Mühendisliði Bölümü, Demir ve Çelik Kampüsü, Karabük)

  • Taner ERSÖZ

    (Aktüerya Bölümü ve Risk Yönetimi Bölümü, Demir ve Çelik Kampüsü, Karabük.)

  • Mehmet KABAK

    (Kara Harp Okulu, Dekanlýk, Endüstri ve Sistem Mühendisliði Bölümü, Ankara)

  • Filiz ERSÖZ

    (Karabük Üniversitesi, Endüstri Mühendisliði Bölümü, Demir ve Çelik Kampüsü, Karabük.)

Abstract

Karar verme, ihtiyaçlara yönelik bilinçli veya bilinçsiz bir þekilde yapýlan seçimlerdir. Karar verme olgusu, zaman içerisinde deðiþmiþ ve bilimsel karar verme tekniklerinin ortaya çýkmasýna sebep olmuþtur. Çok kriterli karar verme tekniklerinden olan Analitik Hiyerarþi (AHP) ve Analitik Að (ANP) Yöntemleri, karar verme sürecinde nitel ve nicel kriterlerin tümünü hesaba katarak karar sürecine etkili bir biçimde yardýmcý olmaktadýr. Bu çalýþmada müþterilerin otomobil seçim yaklaþýmlarý incelenmiþ, satýn almada dikkat edilen kriterler tespit edilmiþ, AHP ve ANP yöntemleri ile kriterler önceliklendirilmiþtir. ANP ve AHP yöntemlerinin farklýlýklarý ifade edilmiþ, uygulamadaki sonuçlarý karþýlaþtýrýlmýþtýr.

Suggested Citation

  • Mustafa YAVAÞ & Taner ERSÖZ & Mehmet KABAK & Filiz ERSÖZ, 2014. "Otomobil Seçimine Çok Kriterli Yaklaþým Önerisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 2(4), pages 110-118.
    • Handle: RePEc:eco:journ4:2014-04-02
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    Citations

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    Cited by:

    1. Ufuk Demiroglu & Caglar Yunculer, 2016. "Estimating light-vehicle sales in Turkey," Central Bank Review, Research and Monetary Policy Department, Central Bank of the Republic of Turkey, vol. 16(3), pages 93-108.

    More about this item

    Keywords

    Otomobil Seçimi; Analitik Hiyerarþi Yöntemi; Analitik Að Yöntemi;
    All these keywords.

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory

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