IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2016-01-08.html
   My bibliography  Save this article

Development of Competitive Relations in the Russian Market of Educational Services

Author

Listed:
  • Elena Y. Ivinskaya

    (Kazan National Research Technical University Named after A. N. Tupolev - KAI, Kazan, Russia,)

  • Aleksandr A. Nikitin

    (Institute of Pedagogical Studies of Gifted and Talented Children of Russian Academy of Education, Novosibirsk, Russia)

  • Aleksandr S. Markovichev

    (Institute of Pedagogical Studies of Gifted and Talented Children of Russian Academy of Education, Novosibirsk, Russia,)

  • Vasily Y. Sinenko

    (Novosibirsk Institute of Advanced Training and Retraining of Education, Novosibirsk, Russia)

  • Irina A. Mavrina

    (Omsk State Pedagogical University, Omsk, Russia)

  • Akram Z. Zhafyarov

    (Institute of Pedagogical Studies of Gifted and Talented Children of Russian Academy of Education, Novosibirsk, Russia)

  • Olga A. Milinis

    (Institute of Pedagogical Studies of Gifted and Talented Children of Russian Academy of Education, Novosibirsk, Russia)

  • Gennady N. Zhukov

    (Institute of Pedagogical Studies of Gifted and Talented Children of Russian Academy of Education, Novosibirsk, Russia.)

Abstract

The transition of Russia to a market economy rose scientific interest to the issues of competitiveness of Russian higher education; and as a consequence there was a need of theoretical analysis of accumulated domestic and foreign experience. This article aims at identifying of the peculiarities of competitive relations in the market of educational services and the development of practical recommendations for the entities of economic relations. The article identifies the need to develop a marketing strategy for educational institutions based on the mechanisms of competitive behavior in the market of educational services in the region. Basic directions of competitive activities are revealed and the emergence of hyper-competition is proved in the market of educational services due to the cumulative impacts of previously isolated from each other competitive factors. The authors propose a classification and mechanisms of implementation of the marketing competitive strategy of educational organizations, depending on its type. This article is intended for the heads of educational institutions, senior managers, researchers involved in the development of the education market and competitiveness of educational institutions.

Suggested Citation

  • Elena Y. Ivinskaya & Aleksandr A. Nikitin & Aleksandr S. Markovichev & Vasily Y. Sinenko & Irina A. Mavrina & Akram Z. Zhafyarov & Olga A. Milinis & Gennady N. Zhukov, 2016. "Development of Competitive Relations in the Russian Market of Educational Services," International Review of Management and Marketing, Econjournals, vol. 6(1), pages 65-69.
    • Handle: RePEc:eco:journ3:2016-01-08
    as

    Download full text from publisher

    File URL: http://www.econjournals.com/index.php/irmm/article/download/1738/pdf
    Download Restriction: no
    File URL: http://www.econjournals.com/index.php/irmm/article/view/1738/pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Educational Services; Educational Institutions; Competitiveness; Marketing Strategies;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • I26 - Health, Education, and Welfare - - Education - - - Returns to Education

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2016-01-08. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.