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El mercado de servicios de salud en la region Tijuana-San Diego: usuarios, productos, logistica y actividades promocionales

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Author Info
Vargas-Hernandez, J. G.
Abstract

Este estudio analiza los distintos aspectos del comercio transfronterizo de servicios de salud en el área Tijuana-San Diego, incluyendo las distintas modalidades de usuarios, las variedades de productos y servicios, la logística y las actividades de publicidad y promoción. Se trata de un estudio novedoso de un sector importante en un área de integración económica que es preciso regular para impulsar la cooperación socio-económica entre ambas regiones.

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Article provided by Euro-American Association of Economic Development in its journal Regional and Sectoral Economic Studies.

Volume (Year): 5 (2005)
Issue (Month): 1 ()
Pages:
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Handle: RePEc:eaa:eerese:v:5:y2005:i:5_4

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