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Sectores Dinámicos En La Industria Argentina De Posconvertibilidad (2002-2012): El Caso De La Industria De Bebidas. Estructura De Mercado Y Estrategias Empresariales

Author

Listed:
  • Federico NASPLEDA

Abstract

En los años de la posconvertibilidad argentina (2002-2012) se asentaron cambios en la dinámica industrial respecto al periodo previo de Convertibilidad (1991-2001). El sector productor de bebidas es parte de este nuevo proceso por su acumulación destacada a nivel dinámico y estructural. El presente trabajo busca aportar al tema abordando dimensiones meso y micro económicas para la comprensión del proceso de concentración e internacionalización de las empresas que compiten en el sector. Se identifican las estrategias de desarrollo internacional y local que afectan al mercado siguiendo principalmente los casos de Sistema Coca Cola y AB InBev. In the years of the Argentinian post-convertibility period (2002-2012), changes in the manufacturing sector dynamics were established with respect to the previous Convertibility period (1991-2001). The beverage producing sector is part of this new process due to its significant accumulation at a dynamic level. The present work seeks to contribute to the issue by addressing meso and micro economic dimensions for the understanding of the process of concentration and internationalization of the companies competing in the sector. Strategies of international and local development affecting the market are identified, mainly following the cases of the Coca Cola System and AB InBev.

Suggested Citation

  • Federico NASPLEDA, 2018. "Sectores Dinámicos En La Industria Argentina De Posconvertibilidad (2002-2012): El Caso De La Industria De Bebidas. Estructura De Mercado Y Estrategias Empresariales," Regional and Sectoral Economic Studies, Euro-American Association of Economic Development, vol. 18(1), pages 81-96.
  • Handle: RePEc:eaa:eerese:v:18:y2018:i:1_6
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    Keywords

    Industria argentina posconvertibilidad – industria de bebidas – estrategias empresarias. Industry Argentinian post-convertibility – beverage producing – business strategies.;

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L6 - Industrial Organization - - Industry Studies: Manufacturing
    • Y - Miscellaneous Categories
    • D4 - Microeconomics - - Market Structure, Pricing, and Design

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