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Analiza socialnomarketinške intervencije v kampanji lokalna kakovost

Author

Listed:
  • Spela Kovacic
  • Pedja Asanin Gole

Abstract

Social marketing is today been used, more than ever for the promotion of socially desirable behavior. Moreover, to change social unwanted behavior to desired. Low level of self-sufficiency in Slovenia represents a socially undesirable behavior that is been changed by the Ministry of Agriculture, Forestry and Food, through the public campaign "Lokalna kakovost" (Local quality).

Suggested Citation

  • Spela Kovacic & Pedja Asanin Gole, 2017. "Analiza socialnomarketinške intervencije v kampanji lokalna kakovost," Journal of Innovative Business and Management, DOBA Faculty, vol. 9(2).
    • Handle: RePEc:dob:journl:v:9:y:2017:i:2:a:2
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    More about this item

    Keywords

    social marketing; self-sufficiency; Slovenia; consumption; locally produced food; origin;
    All these keywords.

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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