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Innovative Opportunities for Small Business in Tourism and the Aplication of Ethical Moral Principles

Author

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  • Zoran Pešić
  • Zoran Cvetković
  • Dragan Marković

Abstract

The authors are starting from the thesis that the innovative possibilities of a small business in tourism are numerous, beginning from new content and processes to improvement of existing ones.

Suggested Citation

  • Zoran Pešić & Zoran Cvetković & Dragan Marković, 2020. "Innovative Opportunities for Small Business in Tourism and the Aplication of Ethical Moral Principles," Journal of Innovative Business and Management, DOBA Faculty, vol. 12(1), pages 26-34.
    • Handle: RePEc:dob:journl:v:12:y:2020:i:1:a:4
    DOI: 10.32015/JIBM/2020-12-1-4
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    More about this item

    Keywords

    tourism; small business; innovation; ethics;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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