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Analysis of public relations’ influence on the Romanian academic environment

Author

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  • Nicoleta CRISTACHE

    (Dunarea de Jos University of Galati, Romania)

  • Carmen OPRIT MAFTEI

    (Dunarea de Jos University of Galati, Romania)

  • Georgeta Beatrice PETRACHE LANG

    (Transilvania University of Brasov, Romania)

  • Cosmin MATIS

    (Babes-Bolyai University of Cluj Napoca, Romania)

Abstract

Romanian higher education environment is increasingly competitive nowadays both regarding its education programmes and in terms of communication and public relations system. Universities from Romania must implement new changes required by a new vision, according to which public relations represent an essential element for the long-term success of an organization, which is highly dependent on community performance. The dynamics of interdependence relationships and universities’ interest in the international market will indisputably put compelling, complex and multidimensional pressure, so that each university will have to provide enough options to show transparency and respect for the public as well as subsuming these aspects as fundamental principles that shape and define their activities.

Suggested Citation

  • Nicoleta CRISTACHE & Carmen OPRIT MAFTEI & Georgeta Beatrice PETRACHE LANG & Cosmin MATIS, 2018. "Analysis of public relations’ influence on the Romanian academic environment," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 215-223.
    • Handle: RePEc:ddj:fserec:y:2018:p:215-223
    DOI: 10.26397/RCE2067053223
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