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The Analysis Of High School Students`Behaviour In The Selection Of Higher Education Institutions

Author

Listed:
  • Irina SUSANU

    (Dunarea de Jos University of Galati, Romania)

  • Monica RADUCAN

    (Dunarea de Jos University of Galati, Romania)

Abstract

The paper is to examine the Romanian education system and it focuses on the most important aspects of the education marketing and marketing research. A survey instrument was designed to include the research upon high school student’s behavior in selecting a higher education institution. The results shown that the Romanian education system has some drawbacks, the most important being the weak implementation of marketing in the education institutions. Therefore, the purpose of the marketing researches is to establish a connection between the public which education services are dedicated to and the necessary information used to select a higher education institution.

Suggested Citation

  • Irina SUSANU & Monica RADUCAN, 2014. "The Analysis Of High School Students`Behaviour In The Selection Of Higher Education Institutions," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 175-182.
    • Handle: RePEc:ddj:fserec:y:2014:p:175-182
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