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Entrepreneurship Communication and Its Role in Business Management

Author

Listed:
  • Silvia Elena IACOB

    (Bucharest University of Economic Studies, Romania)

  • Diana Andreia HRISTACHE

    (Bucharest University of Economic Studies, Romania)

Abstract

Creating and developing a successful business is a complex process. The latter involves the activation of a set of ideas and principles oriented towards decision-making and action, whose purpose will later influence the prospects of present and future business development. Besides other aspects, the success of a business is, in our opinion, closely related to the way the communication component is activated. Our research aims to challenge the approach of communication from a managerial perspective, where the focus is on how entrepreneurial communication influences organizational behavior.

Suggested Citation

  • Silvia Elena IACOB & Diana Andreia HRISTACHE, 2017. "Entrepreneurship Communication and Its Role in Business Management," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 226-229.
    • Handle: RePEc:ddj:fseeai:y:2017:i:3:p:226-229
    as

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    References listed on IDEAS

    as
    1. Wennekers, Sander & Thurik, Roy, 1999. "Linking Entrepreneurship and Economic Growth," Small Business Economics, Springer, vol. 13(1), pages 27-55, August.
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