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The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social

Author

Listed:
  • Nicoleta CRISTACHE
  • Adrian MICU
  • Angela-Eliza MICU
  • Irina SUSANU

    (Dunarea de Jos University of Galati, Romania)

Abstract

There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their mission and objectives. For the society to develop, the population and the business sector must involve in communication and social responsibility programs. The state is added to these two elements, which can act as a catalyst in making every one responsible. A major potential can be identified at the consumer’s level in what concerns his availability towards the company and its products.

Suggested Citation

  • Nicoleta CRISTACHE & Adrian MICU & Angela-Eliza MICU & Irina SUSANU, 2010. "The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 311-316.
    • Handle: RePEc:ddj:fseeai:y:2010:i:1:p:311-316
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    File URL: http://www.ann.ugal.ro/eco/Doc2010/Cristache_Micu_Micu_Susanu.pdf
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    Cited by:

    1. Bolajoko Nkemdinim Dixon-Ogbechi & Sikuade Oladimeji Jagun, 2013. "Application of Analytic Hierarchy Process to Determine Consumers¡¯ Perceptions of Corporate Social Responsibility Strategy for Organizations in the Nigerian Global System for Mobile Telecommunication ," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 4(4), pages 44-51, November.

    More about this item

    Keywords

    customers’ perception; corporate social responsibility; cultural; economical; social;
    All these keywords.

    JEL classification:

    • E44 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Financial Markets and the Macroeconomy
    • E63 - Macroeconomics and Monetary Economics - - Macroeconomic Policy, Macroeconomic Aspects of Public Finance, and General Outlook - - - Comparative or Joint Analysis of Fiscal and Monetary Policy; Stabilization; Treasury Policy
    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
    • G15 - Financial Economics - - General Financial Markets - - - International Financial Markets

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