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Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives

Author

Listed:
  • Adrian MICU
  • Angela-Eliza MICU
  • Nicoleta CRISTACHE
  • Sofia TOTOLICI

    ("Dunarea de Jos" University of Galati, Romania)

Abstract

Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps are required, in form of a number of activities that contribute effectively to achieving such objectives. Therefore, series of steps of the complex process of reflection and strategic planning should be taken in a logical and consistent manner, thus these steps that can adapt and "tone" according to the specific activities that the company operates.

Suggested Citation

  • Adrian MICU & Angela-Eliza MICU & Nicoleta CRISTACHE & Sofia TOTOLICI, 2009. "Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 347-354.
    • Handle: RePEc:ddj:fseeai:y:2009:i:2:p:347-354
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