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Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives

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Author Info

  • Adrian MICU

    ()

  • Angela-Eliza MICU

    ()

  • Nicoleta CRISTACHE

    ()

  • Sofia TOTOLICI

    ()
    ("Dunarea de Jos" University of Galati, Romania)

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    Abstract

    Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps are required, in form of a number of activities that contribute effectively to achieving such objectives. Therefore, series of steps of the complex process of reflection and strategic planning should be taken in a logical and consistent manner, thus these steps that can adapt and "tone" according to the specific activities that the company operates.

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    File URL: http://www.ann.ugal.ro/eco/Doc2009_2/Micu_Micu_Cristache_Totolici.pdf
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    Bibliographic Info

    Article provided by "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration in its journal Economics and Applied Informatics.

    Volume (Year): (2009)
    Issue (Month): 2 ()
    Pages: 347-354

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    Handle: RePEc:ddj:fseeai:y:2009:i:2:p:347-354

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    Related research

    Keywords: marketing; integration; strategic planning;

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