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Integrating Data Mining Into Business Intelligence

Author

Listed:
  • Maria Cristina Enache

    (Dunarea de Jos University of Galati, Romania)

Abstract

Data Mining is a broad term often used to describe the process of using database technology, modeling techniques, statistical analysis, and machine learning to analyze large amounts of data in an automated fashion to discover hidden patterns and predictive information in the data. By building highly complex and sophisticated statistical and mathematical models, organizations can gain new insight into their activities. The purpose of this document is to provide users with a background of a few key data mining concepts and business intelligence and about benefits of integrating business intelligence and data mining.

Suggested Citation

  • Maria Cristina Enache, 2006. "Integrating Data Mining Into Business Intelligence," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 25-28.
    • Handle: RePEc:ddj:fseeai:y:2006:i:1:p:25-28
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