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Der Einfluss von Industrie 4.0 auf Geschäftsmodellinnovationen produzierender KMU

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  • Petra Unterberger
  • Julian M. Müller

Abstract

Dieser Beitrag untersucht den Einfluss von Industrie 4.0 auf die Anzahl von Geschäftsmodellinnovationen produzierender, deutscher kleiner und mittlerer Unternehmen (KMU) mittels quantitativen Häufigkeitsanalysen von qualitativen Expertenbefragungen. Es werden 70 Experteninterviews durchgeführt und strukturiert analysiert, um den Innovationsstatus einzelner Business Model Canvas Bausteine je Unternehmen vor und nach der Etablierung von Industrie 4.0 ableiten und zu absoluten Häufigkeiten auf Basis aller 70 Unternehmen aufsummieren zu können. Dabei zeigt sich, dass Industrie 4.0 die Innovationsbereitschaft von Geschäftsmodellelementen deutlich positiv beeinflusst. / This paper investigates the influence of Industry 4.0 on the amount of business model innovations of German small and medium-sized enterprises (SMEs) by means of qualitative expert interviews and quantitative frequency analyses. 70 expert interviews are conducted and analyzed in a structured form in order to derive the status of innovation of individual Business Model Canvas modules per company before and after the establishment of Industry 4.0 and to be able to add up the absolute frequencies taking all companies into account. This shows that Industry 4.0 has a clearly positive influence on the readiness for innovation of business model areas elements.

Suggested Citation

  • Petra Unterberger & Julian M. Müller, 2021. "Der Einfluss von Industrie 4.0 auf Geschäftsmodellinnovationen produzierender KMU," ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 69(1), pages 17-35.
    • Handle: RePEc:dah:aeqzfk:v69_y2021_i1_q1_p17-35
    DOI: 10.3790/zfke.69.1.17
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