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Crowdsourcing als Chance für mittelständische Unternehmen

Author

Listed:
  • Chris Richter
  • Ragna Seidler-de Alwis
  • Maximilian Jötten

Abstract

Crowdsourcing stellt eine neuartige Option für kleine und mittlere Unternehmen (KMU) dar um Effizienz- und Effektivitätssteigerungen unter geringem Risiko zu generieren. In diesem Artikel wird der aktuelle Status Quo der wissenschaftlichen Literatur zum Thema Crowdsourcing und den potentiellen Ausprägungsarten systematisch repräsentiert und diskutiert. Aus der aktuell gering vorhandenen, wissenschaftlichen Basis lassen sich drei Ausprägungsarten von Crowdsourcing identifizieren: 1. Crowdcreation, 2. Crowdfunding, 3. Crowdvoting. Diese werden aufgrund von wissenschaftlichen Veröffentlichungen um die Notwendigkeit der Technischen Aufgabe erweitert. Innerhalb dieser genannten Ausprägungsarten werden Anwendungsoptionen für KMU kritisch analysiert sowie ein Ausblick auf weitere Forschungsgebiete gegeben. / Crowdsourcing represents a new option for small and medium enterprises (SME) to generate improvements in efficiency and effectiveness while avoiding high risk taking. This article deals with the current status quo of the academic literature on Crowdsourcing and its characteristics, which are systematically presented and discussed. Based on minor existing scientific publications three characteristics of Crowdsourcing can be identified: 1. Crowdcreation, 2. Crowdfunding, 3. Crowdvoting. Derived from other academic and scientific disclosures, Technical Tasks are added to these characteristics. Having these characteristics in mind specific examples for SMEs are given and discussed. This work is completed with an outlook on further research in this field.

Suggested Citation

  • Chris Richter & Ragna Seidler-de Alwis & Maximilian Jötten, 2014. "Crowdsourcing als Chance für mittelständische Unternehmen," ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 62(1), pages 1-29.
    • Handle: RePEc:dah:aeqzfk:v62_y2014_i1_q1_p1-29
    DOI: 10.3790/zfke.62.1.1
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