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Partisan media effects beyond one-shot experimental designs

Author

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  • Searles, Kathleen
  • Darr, Joshua P.
  • Sui, Mingxiao
  • Kalmoe, Nathan
  • Pingree, Raymond
  • Watson, Brian

Abstract

Previous study demonstrates that partisans perceive in-party news outlets as fair, and out-party news outlets as unfair. However, much of this study relies on one-shot designs. We create an ecologically valid design that randomly assigns participants to news feeds within a week-long online news portal where the balance of in-party and out-party news outlets has been manipulated. We find that sustained exposure to a feed that features out-party news media attenuates Democrats' beliefs that Fox News is unfair, but the same is not true for Republican's perceptions of MSNBC's fairness. Unexpectedly, repeated exposure to in-party news did increase Republicans' beliefs that Fox News is unfair. This study updates our understanding of partisan news effects in a fragmented online news environment.

Suggested Citation

  • Searles, Kathleen & Darr, Joshua P. & Sui, Mingxiao & Kalmoe, Nathan & Pingree, Raymond & Watson, Brian, 2022. "Partisan media effects beyond one-shot experimental designs," Political Science Research and Methods, Cambridge University Press, vol. 10(1), pages 206-214, January.
    • Handle: RePEc:cup:pscirm:v:10:y:2022:i:1:p:206-214_14
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