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Does Survey Mode Still Matter? Findings from a 2010 Multi-Mode Comparison

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  • Ansolabehere, Stephen
  • Schaffner, Brian F.

Abstract

In this article, we present data from a three-mode survey comparison study carried out in 2010. National surveys were fielded at the same time over the Internet (using an opt-in Internet panel), by telephone with live interviews (using a national Random Digit Dialing (RDD) sample of landlines and cell phones), and by mail (using a national sample of residential addresses). Each survey utilized a nearly identical questionnaire soliciting information across a range of political and social indicators, many of which can be validated with government data. Comparing the findings from the modes using a Total Survey Error approach, we demonstrate that a carefully executed opt-in Internet panel produces estimates that are as accurate as a telephone survey and that the two modes differ little in their estimates of other political indicators and their correlates.

Suggested Citation

  • Ansolabehere, Stephen & Schaffner, Brian F., 2014. "Does Survey Mode Still Matter? Findings from a 2010 Multi-Mode Comparison," Political Analysis, Cambridge University Press, vol. 22(3), pages 285-303, July.
    • Handle: RePEc:cup:polals:v:22:y:2014:i:03:p:285-303_01
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