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Institutional Bridging for SME High-Distance Internationalisation to China: A Contextualised Explanation

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  • Couper, Carole

Abstract

This article offers a contextualised explanation of the process of institutional bridging by Delta, a British SME, in order to internationalise to China across high institutional distance. The study uncovers three novel mechanisms of ‘Cross-institutional Dissonance Mitigation’, ‘Multi-level Strategic Embedding’, and ‘Cross-institutional Consonance Retuning’ to explain how and why a failing SME with limited resources and networks was able to bridge the institutional distance and internationalise to the challenging Chinese market. This article contributes to the literature on SME internationalisation across high institutional distance by opening the ‘black box’ of SME institutional bridging, hence demonstrating the benefits of contextualised explanations to extend research into internationalisation phenomena that span multiple institutional boundaries.

Suggested Citation

  • Couper, Carole, 2019. "Institutional Bridging for SME High-Distance Internationalisation to China: A Contextualised Explanation," Management and Organization Review, Cambridge University Press, vol. 15(2), pages 307-340, June.
    • Handle: RePEc:cup:maorev:v:15:y:2019:i:02:p:307-340_00
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    Cited by:

    1. Carole Couper & A. Rebecca Reuber & Shameen Prashantham, 2020. "Lost that lovin’ feeling: The erosion of trust between small, high-distance partners," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(3), pages 326-352, April.
    2. Child, John & Karmowska, Joanna & Shenkar, Oded, 2022. "The role of context in SME internationalization – A review," Journal of World Business, Elsevier, vol. 57(1).
    3. A Rebecca Reuber & Sophie Alkhaled & Helena Barnard & Carole Couper & Innan Sasaki, 2022. "Something borrowed, something new: Challenges in using qualitative methods to study under-researched international business phenomena," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(9), pages 2147-2166, December.

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