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The Changing Size Distribution of California's North Coast Wineries

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  • Cyr, Don
  • Kushner, Joseph
  • Ogwang, Tomson

Abstract

In this paper, we use three different goodness-of-fit tests for log-normality in conjunction with kernel nonparametric density estimation methods to examine both the size distribution of California North Coast wineries over time and by age. Our kernel density estimates indicate that the size distribution of wineries has changed from positively skewed to bimodal. These results are inconsistent with those in other industries, but are consistent with recent empirical research in the wine industry, which finds that smaller firms are comprising a larger component of market share. In terms of the distribution of firm size by age, our results indicate that as wineries age, the size distribution of firms becomes less skewed and more bimodal, which is also inconsistent with the research on other industries which finds that as firms age, the size distribution becomes more normal. Our results indicate that unlike other industries, where entry is very difficult, small firms can enter the wine industry and survive. (JEL Classifications: L11, L22, L25)

Suggested Citation

  • Cyr, Don & Kushner, Joseph & Ogwang, Tomson, 2014. "The Changing Size Distribution of California's North Coast Wineries," Journal of Wine Economics, Cambridge University Press, vol. 9(1), pages 51-61, May.
    • Handle: RePEc:cup:jwecon:v:9:y:2014:i:01:p:51-61_00
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    More about this item

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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