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The Sideways Effect: A Test for Changes in the Demand for Merlot and Pinot Noir Wines

Author

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  • Cuellar, Steven S.
  • Karnowsky, Dan
  • Acosta, Frederick

Abstract

This paper examines the effect of the movie Sideways on US wine consumption. Specifically, we examine the affects of the movie on the consumption of Merlot, which is derided in the movie and the affect on Pinot Noir, which is praised. We examine the trends in consumption before and after the movie and perform statistical tests for structural changes in consumption. We also test for changes in consumption of each varietal by price point. (JEL Classification: C22)

Suggested Citation

  • Cuellar, Steven S. & Karnowsky, Dan & Acosta, Frederick, 2009. "The Sideways Effect: A Test for Changes in the Demand for Merlot and Pinot Noir Wines," Journal of Wine Economics, Cambridge University Press, vol. 4(2), pages 219-232, January.
    • Handle: RePEc:cup:jwecon:v:4:y:2009:i:02:p:219-232_00
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    Cited by:

    1. Nikolai G. Wenzel, 2012. "Rent-Seeking and Decline in the French Wine Industry," Journal of Private Enterprise, The Association of Private Enterprise Education, vol. 27(Spring 20), pages 63-81.
    2. Livat, Florine & Alston, Julian M. & Cardebat, Jean-Marie, 2019. "Do denominations of origin provide useful quality signals? The case of Bordeaux wines," Economic Modelling, Elsevier, vol. 81(C), pages 518-532.

    More about this item

    JEL classification:

    • C22 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes

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